As an industry first, HITEC teamed up with CulturIntel to leverage the power of A.I., natural language processing, and leading big data tools to understand and report insights that represent the voice of diverse professionals in tech. Without the time and constraints of traditional research or surveys, CulturIntel's algorithm mined and analyzed over 3 million open-sourced and unsolicited digital conversations among tech professionals to measure sentiment/ professional engagement drivers, barriers, and mindsets expressed before and during COVID-19.
Download the full study reporting drivers and barriers to careers in the tech sector and how engagement/ sentiment has shifted before/ during COVID-19 among:
Asians | Blacks | Hispanics | LGBTQ+ | Women
ABOUT THE STUDY
As an industry first, HITEC teamed up with CulturIntel™ to leverage the power of artificial intelligence (A.I.), natural language processing (NLP) and leading big data tools to understand and report insights that represent the voice of diverse professionals in tech.
Without the time and constraints of traditional research or surveys, CulturIntel's algorithm mined and analyzed millions of open-sourced and unsolicited digital conversations among tech professionals to measure sentiment drivers, barriers, and mindsets expressed before and during COVID-19. Going beyond social networks, we mine anywhere, and everywhere a peer-to-peer discussion is taking place including blogs, topical sites, career sites, news sites, and social networks.
February 1, 2019 to February 29, 2020
March 1, 2019 to June 6, 2020
PRE-COVID UNIVERSE ANALYZED
Overall = 2.4M
Black = 284K
Hispanic = 189K
LGBTQ+ = 28K
Women = 894K
Digital discussions were analyzed from February 1, 2019 to February 29, 2020 to report a PRE-COVID baseline. The majority of discussions (57%) took place across topical/ career sites and message boards, with social media only representing 14%.
MID-COVID UNIVERSE ANALYZED
Overall = 894K
Black = 78K
Hispanic = 59K
LGBTQ+ = 4K
Women = 294K
Digital discussions among tech professionals were analyzed from March 1, 2020 to June 6, 2020 to report a MID-COVID read. Topical/ career sites and message boards continue to take the greatest share of sources at 60% with social networks slightly higher at 21%
An award-winning methodology tech-enabling and disrupting how market research is done with agility, personalization, and global scale.
CulturIntel's proprietary algorithm uses an advanced software platform to mine and structure unstructured, qualitative data for insight, and cultural intelligence. The CulturIntel big data and AI suite of NLP and text analytics tools, scrapes and analyzes all available conversations online wherever they are occurring and examines who is talking, where users are talking, and what and why they are talking about.
The data collections occur across various sites where relevant discussions are taking place, such as message boards, topical sites, blogs, social networks, content sharing, and comments; any place where people volunteer their unsolicited, authentic and unﬁltered comments, and opinions, going well beyond social media sources or simple hashtag or keyword tracking. What makes CulturIntel unique is its ability to use AI to turn organic digital discussions and patterns discovered in the digital voice of the people into behavioral insights to understand people's mindsets, sentiment drivers and motivations across diverse segments (genders, ethnicities, generations, among others) and geographies, globally.
The methodology has been published in collaboration with researchers at Harvard Medical School, The Harvard Kennedy School, The Cleveland Clinic, presented at the United Nations, acknowledged by Forbes, Fox News, CNN, the World Economic Forum and has received many industry awards as a top innovator disrupting the market research industry.